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Research papers

Discrimination testing

This paper is in the nature of a progress report since the author's previous contribution at the ESOMAR Congress of 1966. It starts from the premise that profits on repeat-purchase consumer products can often be increased substantially by...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: C. Greenhalsh
Company: KANTAR TNS Malaysia
September 1, 1970
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Citation

Greenhalsh, C. (1970a, September 01). Discrimination testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discrimination-testing


Research papers

Some techniques and interesting results in discrimination testing

Profits on repeat-purchase consumer goods can be increased by replacing raw materials with cheaper substitutes while maintaining sales. In these cases, it is obviously essential that the performance of the finished product does not suffer. But it is...

Catalogue: ESOMAR Congress 1966
Author: Colin Greenhalgh
September 1, 1966
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Citation

Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing